Content Marketing Foundations Course
Learn how to effectively harness the power of content marketing to build your ideal audience and drive engagement and sales.
About This Course
In this specialization you will learn how to generate an effective content marketing strategy by examining the journey of your audience and creating your audience persona. Taking this course will make you skilled at developing audience experience maps and examining their purposes and creating context that leads to creating irresistible contents.
Content Marketing has been around for well over 100 years, but in the online world customers are behaving in many new ways and they are consuming content of all kinds on all types of devices. Content marketing is all about creating content that consumers will engage with and act upon. In this introductory module, you’ll gain an understanding of how Content Marketing affects the decision making process. With a solid Content Marketing strategy, your customers’ buying decisions can happen faster, and your reach can expand to new prospects.
Content marketers who have documented strategies are consistently seen to be more effective. A written strategy can bring cohesion to an otherwise complex process of creating marketing content. It’s vital to create a systematic method of creating content, and it’s equally vital to measure the effectiveness of your efforts. See how to structure your documented strategy so that you are able to provide proof of concept to your upper management and so that your team is ready to execute on this plan efficiently.
Content Marketing isn't just SEO, and it isn't just Social Media Marketing: It's a clever blend of those disciplines and very much its own thing. In this module, We will cover how content marketers must incorporate SEO and Social Media Marketing into their programs and collaborate with SEO specialists and Social Media specialists. Learn how Content Marketing differs and overlaps with other disciplines and consider how a Content Marketing program will fit within your organization.
Before you start creating valuable content, it’s helpful to find out what content tactics exist online and what types of content are most effective In this module, We will look at a number of examples of companies creating valuable content using a variety of tactics. See which tactics work best for your situation, and use these ideas as a springboard to generating great content ideas.