Search Engine Optimization Foundation Course
Master SEO tools and techniques to harness the power of search engine's top ranking to make businesses go viral.
About This Course
This specialization course will teach you how to optimize contents for websites to get the best search ranking. Taking this course will give you an understanding of how search engine algorithms works and how they affect organic search results. You will also develop practical, real world skills for creating effective SEO strategy, including performing keyword research and keyword selection, learning consumer psychology and search behaviour, optimizing for local and international audience, and aligning SEO with overall business strategies.
This introduction give us an insight on Search Engine Optimization, how user's search queries, search engine algorithms and ever evolving Strategies help shape up the whole concept of SEO, Here we will identify the role of each party involved in search ecosystem and how they impact each other.
Search engines understand the meaning behind every webpage by analyzing on-page signals. Signals like title tags, URL's, body content, header tags, provide clues about how a particular page might be relevant to what a user is searching for. Here we take a look at how to improve this factors to enable search engines understand the meaning and purpose for your webpages.
There are plenty of websites about basketball, but how do search engines determine which page about basketball is the best source of information? Much of this is determined by off-site factors, which essentially means links. Links tell search engines that a page is popular and credible. This module, dives into the world of link building, which is a key duty in the job of an SEO. See how link building can tell search engines that your webpage is a great source of information.
Search engines determines which page about a particular topic is the best source of information from millions of other webpages by off-site factors, which essentially are links. Links provide information likes popularity and credibility of a page to search engines.
Search engines determines which page about a particular topic is the best source of information from millions of other webpages by off-site factors, which essentially are links. Links provide information likes popularity and credibility of a page to search engines. In this module we learn how to build perfect links, and how they impact search rankings.
Having a single piece of content in multiple places online, sometimes becomes a problem for search engines figuring out which version of the content will rank highest. We will look at how this problem can be solved in this module.
Learning user intent should be paramount when performing keyword research. It is likely that users are already searching for your products or services and your competitors are already ranking high for the industry search terms. Performing keyword research and competitive analysis will help you understand what drive your potential customers.
Design and site architecture should be intuitive for web visitors. Users expect this, and perhaps equally as important search engines expect this. This module covers the key things that users have come to expect from websites online. See why you should include these basic design elements when creating your website.
Search engines have always wanted to provide personalized results to users, and with the increased prevalence of mobile phones, and the advent of location-identifying technologies, personalized search results are now a reality. Now, when a user searches for something such as "tire replacement," search engines deliver local results where that user could go to replace car tires. SEOs need to be aware of how search engines determine local search results so that they can adjust their strategies for these types of search queries. In this module we'll cover these local ranking factors, including the ever-important acronym NAP.
Measurement is of paramount importance; however, there is one major trap you need avoid in SEO measurement. Danny explains this trap and how you can avoid it throughout this module. Make sure your measurement time is spent wisely by establishing the most effective key performance indicators to measure your success.
Search engines are always working to improve the search experience for users. This means search engines are constantly refining how they deliver the most relevant and valuable search listings. As a result, SEOs need to stay on top of the changes to make sure their strategies are effective in this ever-evolving discipline. This module runs through some of the most significant changes to shake the SEO world in recent years. See how these changes have reshaped SEO and why you need to stay current in this ever-evolving role.