Digital Marketing Fundamentals Certification

Gain a comprehensive overview of Internet marketing, and finish with a solid understanding of not only how each discipline works, but how the disciplines work together. The curriculum is made up of six discipline-specific short courses, each with its own final test. At the end of the series, you'll be armed with enough information to confidently discuss each area of Internet marketing with clients, contractors and team members. This course also prepares you to move on to the full-length immersion courses in each discipline.

This course prepares the graduates for OMCA™ Certification test.

In this course, we will take you through everything you need to know to be able to "talk the talk" of SEO.
From the traditional on-page concepts to the importance of keyword research to site architecture, link building,SEO measurement, and more. At the end of this course you should understand all the key components as well as implement some initial SEO tasks.
Bonus: This course entitles you to our online video training library on SEO Fundamental by our partner
and Faculty, Matt Bailey.

In this course, we will take you through everything you need to know to be able to embark on an end-to end Social Media marketing campaign. From basic planning strategies to Social Media channel opportunities to testing and evaluating your Social Media campaigns, this course will establish some basic guidelines, opportunities, and strategies for evaluating your company's needs and putting together a well thought out Social Media marketing campaign.
Bonus: This course entitles you to our online video training library on Social Media Fundamental by our partner and Faculty, Jennifer Cario.

There are multitudes of ways in which you can--and should--analyze the data not only on your own website, but throughout all the other digital and offline properties that drive traffic and sales to your entire brand. And while most, if not all, of these concepts ultimately require a deep level of detailed understanding of the concepts and strategies, in this course, we’ve gathered all this information and condensed it down to a fundamental level that most everyone can understand. From a comprehensive Web Analytics overview to organizational readiness to segmentation to competitive analysis, this training opens the door for analysts and non-analysts alike to gather a rather deep understanding of a traditionally complex topic and make it accessible for everyone inside any organization.
Bonus: This course entitles you to our online video training library on Web Analytics Fundamental by our partner and Faculty, Avinash

In this course, we will take you through everything you need to know to get started with PPC, or paid search, advertising. From search psychology to targeting opportunities to a hands-on understanding of how the PPC auction actually works to hands-on ad copywriting and paid search measurement, this intro course covers a lot of ground. At the end of the course you should understand all the key components as well as actual building of a paid search ad.
Bonus: This course entitles you to our online video training library on PPC Fundamental by our partner and Faculty, Brad Geddes


In this introductory course, we will take you through all you need to know to get started with Mobile Marketing. Starting with the overall Mobile landscape, and covering everything from Mobile's role in the overall marketing mix to user expectations to options as marketers and all the way to Mobile analytics. This course serves as a great foundation for your overall Mobile marketing strategy.
Bonus: This course entitles you to our online video training library on Mobile Marketing Fundamental by our partner and Faculty, Jeff Hasen


In the wake of Google’s latest updates, Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop. In this course, Our Content Marketing expert will give you a thorough overview of Content Marketing, answering the full questions surrounding the who, what, why, and how of Content.
Bonus: This course entitles you to our online video training library on Content Marketing Fundamental by our partner and Faculty Greg Jarboe.


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Meet Our Faculty


Learn From The Pioneers of Online Marketing and Subject Matter Authorities in Digital Marketing Industry.