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Search Marketing Professional – OMCP® Certification Eligible Program:

With the Search Marketing Professional Concentration, you’ll start by learning the landscape of online marketing with the Fundamentals Course; then dive deep into your Search Engine Optimization (SEO) training.

You’ll master keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies - everything you need to know to complete an SEO project from start to finish.

Combine that with generating the content that consumers are looking for, and you’ll have the skills to help any company rank successfully.

But getting users to your site is only half the battle. The next step is to have them purchase, register, fill out your form, and convert from visitors to customers. That’s the magic of Conversion Optimization.

You’ll get a comprehensive overview of landing page optimization, with real-world examples of what works, what doesn't, and what steps you can take to test your theories.

If you’re able to bring an audience to a site, and turn those prospects into customers, you’ll be a huge asset to any company with an online presence.

This course qualifies graduates for OMCP® Certification.

Course Modules:

  • Online Marketing Fundamentals
  • Search Engine Optimization – OMCP
  • Content Marketing – OMCP
  • Conversion Optimization – OMCP