fbpx

    5 Proven tips on a Cost Effective Email Marketing Campaign

    5 Proven tips on a Cost Effective Email Marketing Campaign

    A good Email marketing campaign can be the cost-effective solution that gives your business the power to reach your customers in a place most people visit every day — their inbox. Email marketing is a great way to reach your customers where they are without spending a lot of money. But it's a big responsibility, too—people don't give their email addresses to just anyone. Many people believe that the growing use of social media altered the role of email as a powerful marketing tool but this is far from truth. In a research recently done by a marketing magazine, eMarketer, it was observed that email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers.

    Deciding where to invest marketing dollars is not a decision small businesses take lightly. You know you need to attract new customers and keep existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the expected results.

    Here are five tips to keep in mind for a cost effective email marketing campaign

    #1 Make it easy to subscribe and register.

    This is the first and perhaps one of the most important steps. You need to make it easy for people to register to your list. Create a signup form on your Website Homepage, Blog, Facebook Page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don't go crazy with. it's also important to tell your readers what to expect and how often to expect it. Give them as much information as possible on your signup form.

    #2. Send a welcome Email first, then consequently meet their needs with the right contents and incentives

    It's always smart to remind people why they're on your list and reassure them that good things are in store. You might even send new subscribers a special offer or exclusive content, as your way of thanking them for their loyalty. Are you going to help them with something, do they get free ebooks, discounts for their next purchase, coupons etc?, clearly state that!!!

    Email newsletter services offer features like groups and segmentation to help you make your content relevant to the people reading it. segmenting customers to personas will help with delivering specialised content that would target specific groups of people.

    You can also segment by activity, email clients, e-commerce data, and more. Sending relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and share it with friends.

    #3. Make do with a publishing/editorial calendar

    An email marketing campaign must be strategic and must be with foresight. A regular newsletter is a commitment. If you go several months without sending anything, then your subscribers will forget about you, and they'll be more likely to delete the next email, or worse, mark it as spam. Make time to plan, write, design, and send your newsletters regularly .you also have to monitor the metrics of you content. When you're working on your publishing calendar, leave plenty of time for the editing and revision process. Once you send a campaign, it goes straight to the inbox, and you can't go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them. Grammar and style are just as important for email as they are for websites and blogs.

     

    4#  Make your newsletter  Mobile Friendly and Test them before your click send

    Think about mobile first. If a campaign doesn't show up well on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. i read somewhere online that about 65% of emails are read over mobile devices and this is expected to rise to more than 80% by the end of 2017!  The above statistics show two important things, first is that your emails should be mobile friendly and second that you need to have a mobile strategy. So, before finalizing your next email campaign make sure that it is tested against all major mobile devices.

    Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.

    5# Make it easy to unsubscribe and observe spam rules

    Don’t try to hide the unsubscribe button believing that this will keep someone on your list. It’s better to have them unsubscribed rather than have you on their spam list. A lot of innocent people send spam because they didn't know any better. If you collected email addresses for a lunch giveaway or an event invitation, then you don't have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don't forget to remind subscribers how they got on your list in the first place.



    HOW SMALL BUSINESSES CAN BENEFIT FROM SEO
     

    Comments

    Already Registered? Login Here
    No comments made yet. Be the first to submit a comment

    By accepting you will be accessing a service provided by a third-party external to https://edubridge.com.ng/

    Edubridge Consultants Limited is a digital transformation agency specialized in providing web technology solutions, business applications and softskill trainings tailored to meet clients’ needs.

    Image

    Contact

    152 Awolowo way
    Ikeja,
    Lagos State,
    Nigeria
    (+234)-80-33-6-22-401,
    (+234)-01-291-6555

    Newsletter

    Honeypot

    Copyright © 2021 - Edubridge Consultants Limited