a. Online Marketing Fundamentals
b. Pay Per Click (PPC)
c. Conversion Optimization
d. Display Advertising
e. Facebook Advertising
f. YouTube Advertising

Course  Price: $999
Access to materials and MM Workshops: 8 Weeks
Estimated Completion Hours: 130 - 140

Ads work best when the right message reaches the right audience at a time, place and device where they’re most receptive. Ads need to be relevant, meaningful and compelling with a strong call to action. So how do you make sure your ads end up in front of your target audience when and where they should?
With the Paid Search Professional Concentration, you’ll start by learning the landscape of digital marketing with the Fundamentals Course; then dive deep into your targeted PPC training to make sure the ads you're paying for are bringing a return on investment. Edubridge Consultant Digital Marketing emphasizes on return on investment (ROI) campaign. You’ll come out the other side with a detailed, cross-discipline strategy to designing, building, and maintaining PPC campaigns. Finally, you’ll get specialized training in specifics with short courses that dive deeper into the advertising opportunities of top social media channels such as Facebook, Google+, and Twitter Platform.
But getting customers to your website is one thing, but achieving conversion through these customers completing a desired goal which you have specified on your website is another deal entirely. The next step is to have them purchase, register, fill out your form, and convert from visitors to customers. That’s the magic of Conversion Optimization. You’ll get a comprehensive overview of landing page optimization, with real-world examples of what works, what doesn't, and what steps you can take to test your theories.
When you can get the right message in front of the right people and help them to take the right actions, you’re right on track to becoming a huge asset for any company that advertises online.