fbpx

Start your digital marketing career

Start your digital marketing career

Start Investing In You

The Digital Marketing Associate (DMA) program will prepare you to become a complete digital marketer. One of the world’s fastest-growing disciplines, this Digital Marketing certification course will increase your job market value and enable you to handle end-to-end marketing campaigns.

Modules

SEO

Search Engine Optimization (SEO) is one of the most important pieces of Digital Marketing. This module provides the foundational knowledge in SEO, helping you to improve the visibility of your website on Search Engines and increase website traffic. After completing this course, you will understand the best on-page and off-page SEO practices, how to generate relevant keywords for SEO optimization, and how to do competitive analysis. You will also look at link building, local SEO, and how to measure SEO success.

Social Media Marketing

Social media is about people connecting with each other and sharing content. It represents a huge opportunity for big and small brands alike to engage with people across various demographics—and drive traffic to their websites. In this course, you will learn the importance of building a social media strategy and how to strengthen your social media presence. You will learn about the variety of social media channels: blogs, microblogs, social networks, media sharing sites, social review sites. You will also look at engaging with influencers, as well as how to manage your social media reputation and measure performance against social media goals.

Content Marketing

Content marketing enables marketers to distribute relevant and valuable content to attract customers. This content can be in the form of videos, articles, blog posts, guides, white papers, and more. In this course, you will learn about the importance of content marketing, content marketing strategy, and overseeing a content marketing program. When you have finished this course, you will be familiar with content marketing tactics and creating content for social media platforms, as well as budget and measurement considerations in content marketing.

Email Marketing

Email has been viewed as a spammy channel in the past, but today it has made a comeback as a powerful marketing tool. In this course, you will learn how email can be effectively used to create a loyal base of engaged customers. After completing this course, you will be familiar with basic email terminology, understand how to build and maintain a mailing list, and avoid spam reports. You will also learn about measuring the performance of email campaigns and how to automate your email campaigns.

Pay-Per-Click (PPC)

Pay-Per-Click (PPC), or paid search, enables advertisers to reach the audience they want, when they want, and at the budget they want. In this course, you will learn the basics of paid search and how to set up and organize a paid search account. You will compare different buying funnels and learn how to modify your PPC strategy based on the buying funnel structure. After completing this course, you will be able to execute a PPC auction, targeting options, and keyword research. You will also learn how to create compelling ads, measure goals and adjust bidding options, and conduct a PPC audit.

Digital Analytics

In this course, you will learn how Digital Analytics can unlock a wealth of information to better inform business decisions. You will look at Digital Analytics maturity levels and how to assess your organization’s strengths and weaknesses using a Maturity Model. You will learn about metrics, dimensions, and KPIs—and how to report and present the results of your analyses. The course also discusses how to leverage the concepts and techniques of Segmentation and Lean Six Sigma to improve and refine your analyses as well as how to derive meaningful results your business can benefit from. Finally, you will look at best practices in tracking your campaigns, how to test your website components for conversions, and the significance of “multiplicity” in Digital Analytics.

Digital Strategy

With the ever-increasing scope of Digital Marketing, having a strategy in place is indispensable. Digital Marketing Strategy is knowing what to do, why, and how to do it. A written digital marketing strategy provides a tremendous amount of focus and clarity to digital marketers. This course covers the details putting together a digital marketing plan that creates collaborative teams and a digital marketing program that empowers business. You will understand the importance and benefits of having a strategy and how you can use it for communicating brand value and improving ROI.

How Edubridge Digital Academy Programs work

Register

Sign up for any course of your choice and make payments. You can also access our financial aid during registration. With just a few steps, you get enrolled. Explore our course catalogue to find the skill you’d like to acquire.

Get Tutored by Experts

With a variety of learning methods to choose from (Self-paced, Instructor-Led, or Blended), get access to quality course content, quiz and projects by our faculties who are experts in the industry. You can learn at your own pace.

Get Certified (Option for Internship placement)

Earn a globally recognized certificate when you complete your projects and pass the course examination. We also get internship placements for our best students. Apply your newly acquired skills in your new job.

How Edubridge Digital Academy Programs work

Register

Sign up for any course of your choice and make payments. You can also access our financial aid during registration. With just a few steps, you get enrolled. Explore our course catalogue to find the skill you’d like to acquire.

Get Tutored by Experts

With a variety of learning methods to choose from (Self-paced, Instructor-Led, or Blended), get access to quality course content, quiz and projects by our faculties who are experts in the industry. You can learn at your own pace.

Get Certified (Option for Internship placement)

Earn a globally recognized certificate when you complete your projects and pass the course examination. We also get internship placements for our best students. Apply your newly acquired skills in your new job.

Values we offer

Online classroom

Online classroom

Data Subsidy

Data Subsidy

Certification

Certification

Hands-on Experience

Hands-on Experience

Registration fee: ₦120,000

How to make a payment?
Click on the link below, Fill out the registration form and pay with your card.

Corporate Training - Transform your workforce

Upskill your team to win

As the world of work has now gone digital, every company is navigating its own unique digital transformation and skills gap. Our Enterprise training consultants will help you and your team design the best training program for your team and company. Our approach to dispensing knowledge will set your team up for success.

Our students have worked here

Edubridge Consultants Limited is an agency specialized in providing web, digital marketing solutions, business applications and trainings tailored to meet clients our clients’ needs.

Contact

152 Awolowo way
Ikeja,
Lagos State,
Nigeria
(+234)-80-33-6-22-401,
(+234)-01-291-6555

Copyright © 2019 - Edubridge Consultants Limited

Please publish modules in offcanvas position.