You are an expert in what you do, your knowledge in your business niche is amazing, tried and tested activities you know are just not getting client attention as they once did, don’t give up, I would introduce you to the king of marketing who would help you acquire, attract and engage your potential clients and also provoke profitable customer action.

“Content is king” is one of the widest spread Internet memes. Regardless of whether you concur or not you will see the expression referenced everywhere. For quite a long while Google has been a standout amongst the most passionate supporters of the "content is king” theory. Content marketing, an important aspect of digital marketing, is an age long marketing strategy but since the advent of digital marketing, it has gradually been transformed to a complex, strategic, and systematic concept.

In View of The steady rise of the relevance and importance of content, whether in social media posts, blog posts, or written articles in websites (used to generate inbound links), content creators now carefully crafts and create contents using various tactics and methods including eBooks, info graphics, press releases, mobile content, research reports, case studies, online videos, e newsletters, webinars etc. to attract and acquire prospective customers thereby influencing their purchasing decisions.

In the past five to ten years, the web has transformed buying behaviour. In the past, if a potential client wanted information on your services he would call your office and engage you or one of your sales team to get the lowdown on your offering.

Today, his first port of call is undoubtedly the internet. He’ll search on Google, check out your website and expect to sign up to article updates or social media feeds to find out more. He is checking to see who he could best trust to solve his business problem. He expects to find valuable content. Effective marketing strategy must involve quality content that delivers real value to your particular audience.

#1 YOUR CONTENT MUST BE RELEVANT AND VALUABLE

The terms relevant and valuable guides this area of specialization while its hallmark as a well-documented strategy gives insight of the end from the beginning. Business to Business (B2B) and Business to Customers (B2C) organisations needs a content marketing program because it collaborates and intercepts every area of digital marketing.

#2 KNOWLEDGE OF AUDIENCE IS ESSENTIAL

A clear definition of your persona is critical to the creation of valuable and relevant content. your content must be tuned to these personas as the relevancy and value of any content is proportional to the targeted audience. Therefore, you have to know you customers, understand them, create a profile for them and think like them. Creating and consistently delivering this type of information takes effort. You need to build a deep understanding of the needs of your target audience (persona) and of where and how you add value. It also takes time and skill but it's very essential.

#3 CONTENT OFFERS GREAT OPPORTUNITY

Create the type of information your buyers actually want to consume. Marketing with valuable content is a win-win for your company and its customers — your potential clients get the information they require and you get to demonstrate your expertise and usefulness, While you also get profitable action from customers. Valuable content will help you sell. It helps your ideal clients find you and makes it easier for them to buy from you. It’s an opportunity to position your company as the “go to” place to turn to when the time comes to buy.

#4 A DIFFERENT APPROACH TO CUSTOMER COMMUNICATION

If you want to reap the rewards that valuable content brings you need to start communicating differently. There are different rules of engagement here. The valuable content approach is not about continuing to holler about how amazing your firm is as we all did in the past. Unthink what you learnt about sales and marketing messages. Your position should be not “look how great we are” (as in a traditional brochure) but “look how useful we are – we have the answers to your problems.”This approach is truly customer-centered.

Finally, If you run any type of professional business today you’ll know that, in terms of marketing, the world has changed dramatically. Today's customers need information for almost everything. You can sell your services and grow your professional business by trading it with quality optimised content that is readily available in few clicks to your potential customers. By quality content i don’t just mean information that is well-written, artfully produced, or grammatically nourished but you create quality content by providing genuinely useful information  to your customers. Make yourself indispensable. Try to understand different needs of you customers’ persona and shell out useful and valuable solutions to such problems. That's the new approach to today’s content marketing. Tell them what to look out for, give them valuable tips on how to achieve success, demonstrate how you’ve helped others in their shoes; answer their problems, open their eyes.